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Visual Communication Design for Digital Media

Course Description

Visual communication is a creative process that combines the visual arts and technology to communicate ideas. In the area of marketing and especially digital marketing, visual communication is proven to be an indispensable tool for communication and propagation of ideas. It has come forth as a universal language of the 21st century that can transcend geographic and political boundaries. All of us are consumers of visual communication design in some form or the other. Visual communication design plays an important role in a variety of media and has a direct impact on the products we buy, the newspapers and magazines we read, the websites we visit, and the computer games we play. Therefore, there is a dire need for visual communication designers who can communicate information effectively through a variety of media.

Course Objective

Identify the fundamentals of visual communication design Explore grid system, design layouts, and typography. Work with colors and appearance. Explore ideation, design thinking, and new media. Identify the technicalities of photography, digital image, and film-making. Design communications for digital media

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